How to Promote a Job Portal on Web?

These days there are hundreds of job portals on the web, struggling hard to make it to the top and rule the industry. They are in the business of finding solution for both the job recruiter and the job seeker. If you are a new company and wondering where to start from and gain gradual popularity here are some guidelines for you.

Find a niche and publicize the same

Do not try to be a jack of all trade and master of none. In this age of specialization it’s practically impossible for you to find a job in every possible sphere and place people in the same. Besides, it also makes people doubt your credibility. Thus choose a narrow niche and stick to it. As for example, you may deal with jobs only in the sector of academics, research and library management or industry like media and entertainment. In such case, people wishing to join such industry or recruiters in the same industry will specifically approach you and no one else considering you as the expert in the same. Once you find your niche, stick to it and publicize yourself only as a specialist in that. You may write it all over in your promotional advertisements or in your website, just below your logo; like, My Job (brand name) followed by ‘Media and Entertainment Job Hunt ends here’ (tagline). This should be clearly visible in your website header, in your online banner advertisements or interstitial advertisements.

Facebook advertisements

Facebook is highly popular social networking site these days. If you are not there you may miss out a big section of people. So design a nice crispy yet attractive advertisement for Facebook, which should appear on right side of Facebook page.

Forums

Forums always help in drawing more and more people into conversation and gradually to your website or blog. You may start a job forum of your own, inviting industry professionals and aspirants to interact, answer questions of each other and connect. It will popularize your brand name or may start participating in other related forums and start interacting and publicizing your website. But go slow. Do not appear too pushy, they may block you otherwise.

Expert Blog

On the other hand you can start a professional blog meant for the industry professionals and aspirants. You may invite industry experts and renowned veterans to write in the guest column and share their expert tips. Besides, you should regularly update this blog with useful tips, information regarding the industry, resume writing guidelines, job interview behavior tips and the like.
Start these today, and see your growing brand recognition.